Do Your Limiting Beliefs Restricting The Development Of Your Business Potential

Have you ever wondered what is it that bars some from achieving what they wish to achieve in business and others achieving the seemingly impossible? The answer to this might become clear in the following story.

Up until 1954 many athletes assumed that it was not possible to run a mile in 4 minutes until they witnessed it being achieved by Roger Bannister and following which several athletes went on to achieve the same results in a very short space of time. It was as if they were able to access natural resources and skills that had been there all along. It is stories like this that remind us of the unbelievable feats of endurance and strength when we hear of people who somehow find the strength to lift cars to free victims who are trapped.

What was it that was different, what suddenly changed for individual athletes to enable them to bring offachieve what previously seemed to be the unachievable? Many might argue that the difference is the degree of self belief about how far they can stretch and the resources they actually have. These people take themselves closer than others to the threshold of their capabilities when stretching outside of their comfort zones, without actually experiencing panic. It is about recognising how far to stretch and believing we can stretch that far.

Beliefs seem to be the corner pin of much of what we achieve or don’t achieve and are arguably the most influential phenomenon that direct not only who we are, but also the extent to which we exploit our capabilities to their full potential.

Our belief system is constructed from past experiences, which influence our present beliefs about ‘who’ we are, what we are capable of and consequently what we might achieve in the future.

This provides us with an understanding of how achieving the 4 minute mile would have served to re-shape the beliefs athletes might have held about running the 4 minute mile themselves and how past experiences of Rogger Bannister may have changed the beliefs about their own potential.

Beliefs play such a vital role in determining what we do and the extent to which we achieve what we set out to achieve. However, it is the level of self belief that sets high achievers apart from others and the fact that they constantly step outside of their comfort zones in order to move closer towards the goals they identify as being relevant for their business success.

It is not only that they do not allow limiting beliefs to hold them down within their comfort zones, they also believe that there is more to what meets they eye. This enables them to see opportunities that others may miss. They are the opposite of those who set about seeing only what they think they should see.

This article is written by J Keightley who is a professional life coaching specialist and ecommerce business owner of Giggleberries Mens Underwear, it explores the harmful effect that limiting beliefs can have on your business.

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